Job Description

WE ARE:

Timbers Resorts is a developer and operator of exceptional boutique hotels, residence clubs and resort communities located in some of the most sought-after destinations in the world. Timbers Resorts is always looking for dynamic, driven people to join our team. We are passionate about exposing our Owners and guests to some of the most sought-after places on earth, and creating unparalleled experiences for families to make memories

YOU ARE:

An inspired, driven individual who believes in providing outstanding customer experiences and comes to work energized and ready to carry that spirit throughout the day.  You truly appreciate the opportunity to work with people who encourage, challenge, and support one another to be their best.

SUMMARY:   The Marketing Director establishes and promotes the strategy to generate business, marketing opportunities and sales revenue. They're charged with developing strategies and plans, managing the budget and executing tactics to produce qualified sales leads.  

 

ESSENTIAL FUNCTIONS:

Essential functions as defined are ILLUSTRATIVE ONLY and not a comprehensive listing of all functions and duties performed by incumbents within this classification.  Essential duties and responsibilities may include, but are not limited to, the following:

 

  • Create, manage and implement marketing strategy, plan and budget for the real estate sales in conjunction with appropriate team members
  • Develop and cultivate relationship with Project Director, Sales Team and Operations Team located at the project
  • Manage and leverage field Marketing Manager
  • Manage all agency and vendor relationships including but not limited to creative, digital marketing, digital development, PR and in-house production team
  • Create and manage budget, purchase orders, billing process, campaign ROI and communicate transparently with stakeholders
  • Create and manage mass marketing campaigns including but not limited to all digital push and pull initiatives, direct mail, emails, events, owner referral, broker referral, social media and nurturing, etc.
  • Manage/develop collateral, signage and print media schedules
  • Manage development of all fulfillment materials and fulfillment process
  • Develop strategic brand partnerships & implement PR/lead generation campaigns
  • Manage web and social media presence and coordinate digital lead generation programs in conjunction with Director of Digital Marketing
  • Manage PR firms and provide strategic direction for PR activity as well as coordinate and host individual and group press visits
  • Provide content for press releases, stories, interviews, etc.
  • Possesses and maintains thorough understanding of the luxury hospitality industry and stays abreast of industry trends.

 QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge and/or skill required.

 

Education and Experience:

Bachelor’s degree in Marketing preferred. Must have 3+ years’ relevant marketing work experience; OR an equivalent combination of education, training and experience.

Required Knowledge and Skills

Knowledge of:                                     

  • Policies and procedures of Timbers Resorts
  • Principles, practices and techniques of the marketing & digital marketing industry
  • Correct business English, including spelling, grammar and punctuation
  • Planning, organizing and administering comprehensive reports and presentations
  • Open-source CMS applications such as Drupal and WordPress
  • Professionalism in daily conduct and interactions

 Skill in:

  • Using initiative and independent judgment within general policy guidelines
  • Using tact, discretion and prudence in daily interactions
  • Adobe Creative Suite, HTML/CSS, Google AdWords, Analytics & Tag Manager
  • Planning, organizing and prioritizing
  • Managing multiple projects and programs
  • Planning, organizing and administering comprehensive reports and presentations
  • Preparing clear and concise reports, correspondence and other written materials

PHYSICAL/MENTAL REQUIREMENTS:

The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Mobility to work in an office setting, use standard office equipment; stamina to sit for extended periods of time; strength to lift and carry up to 20 pounds; vision to read printed materials and computer screen; dexterity to utilize computer equipment; hearing and speech to communicate in person or over the telephone. 

Must be flexible to travel as needed.