Job Description

SUMMARY:

Responsible for topline Leisure sales revenue specifically, those channels of leisure business GDS, Wholesale

 

ESSENTIAL FUNCTIONS:

Essential functions as defined are ILLUSTRATIVE ONLY and not a comprehensive listing of all functions and duties performed by incumbents within this classification.  Essential duties and responsibilities may include, but are not limited to, the following:

 

  • Works with DOS and Revenue Manager to define revenue goals for topline leisure sales
  • Reports on Weekly GDS and Wholesale sales production and monthly on pace, consumption and opportunity within these channels
    • Using Rainmaker
      • Channel Pace Report
      • Company Analysis
      • Agency Analysis
    • Hoteligence
      • Position in primary and secondary competitive sets
      • Target accounts and success in their penetration
    • Directs the conduct of analytical studies; develops and reviews reports of findings, alternatives and recommendations.
    • Works closely with the DOS, Revenue Manager and Timbers Marketing to determine appropriate sales strategies in all market segments towards maximizing the hotel revenues.
    • Oversees account management activities.
    • Creates and develops appropriate communications and marketing strategies for the leisure market.
    • Maintains and promotes role as a brand ambassador for the resort.
    • Maintain in-depth files on all accounts; via Delphi
    • Works closely with Preferred Hotels and Resorts to leverage assets and drive incremental revenue
    • Strategize and implement effective trade show and sales mission participation.
    • Conduct site tours and Familiarization Trips for travel agent and wholesale markets
    • Prepares and negotiates all Wholesale, Consortia and Agency contracts
    • Coordinates efforts with other departments; maintains awareness of operations and events; consults with other departments on new and revised activities and products; assists with the creation, implementation and marketing of promotions.
    • Assists in the creation and launch of new and revised products and services; develops appropriate sales and marketing strategy to drive success within these key channels of leisure sales this will include packages and promotions.
    • Monitors developments and trends in the industry, evaluates their impact upon resort operations and recommends and implements program improvements.
    • Participates in the development of the corporation’s plans and programs as a strategic partner; evaluates and advises on the impact of long-range planning, introduction of new programs/strategies.
    • Contributes to the efficiency and effectiveness of the unit's service to its customers by offering suggestions and directing or participating as an active member of a team.
    • Demonstrates courteous and cooperative behavior when interacting with public and staff; acts in a manner that promotes a harmonious and effective workplace environment.

 

Skills / Requirements

Education and Experience:

Bachelor’s degree in marketing, hotel administration or a related field; AND five (3) years of leisure sales and marketing experience in the hospitality industry, OR an equivalent combination of education, training and experience.

 

Required Knowledge and Skills

Knowledge of:

  • Principles, practices and techniques of leisure sales and marketing.
  • Principles and practices of Consortia programs e.g. FH&R, Virtuoso, Signature
  • Administrative principles and practices, including goal setting, program development, implementation and evaluation, and the management of employees.
  • Principles and practices of developing teams, motivating employees and managing in a team environment.
  • Principles and methods of developing effective informational and educational materials for clients and upper management.
  • Computer applications related to the work; Delphi, SMS, Word, Excel, Power Point and Rainmaker.
  • Records management principles and practices used to ensure exceptional and accurate reporting
  • Techniques for dealing with a variety of individuals from various socio-economic, ethnic and cultural backgrounds, in person and over the telephone.
  • Principles and techniques of making effective oral presentations.

 

 

 

 

 

 

 

 

 

 

Skill in:

  • Managing multiple projects and programs.
  • Planning, organizing and administering comprehensive sales and marketing programs.
  • Developing and implementing goals, objectives, policies, procedures and work standards.
  • Preparing clear and concise reports, correspondence and other written materials.
  • Using initiative and independent judgment within general policy guidelines.
  • Using tact, discretion and prudence in dealing with those contacted in the course of the work.