Job Description

SUMMARY:   The Marketing Manager will work across all projects in the development of communication content for marketing collateral materials, the management of social media strategy and content, and the tracking and analytics of marketing programs for Dancing Bear – Aspen, Residences at the Sebastian and Castello di Casole projects.

 

ESSENTIAL FUNCTIONS:

Essential functions as defined are ILLUSTRATIVE ONLY and not a comprehensive listing of all functions and duties performed by incumbents within this classification.  Essential duties and responsibilities may include, but are not limited to, the following:

 

  • Collaborate and assist with the creation and execution of real estate project marketing programs and campaigns, including direct mail, email, events, PR, as well as digital, traditional and social media.
  • Possesses and maintains thorough understanding of hospitality and real estate industry and stays abreast of industry trends.
  • Support optimal marketing production and campaign approvals and quality control and tracking programs that are effective, timely and scalable.
  • Assist in the development of tracking reports and analytics for core competitive set and target market customer insights.
  • Assist in the writing and communication content for nurture emails, website blog posts, website page content, brochure and other marketing collateral materials.
  • Manage real estate project social media programs (Facebook and Instagram), including social strategy management, development of posting calendars, writing posts and post optimization. Manage the creation of photography and video assets required for effective social media programs.
  • Assist in the management of property events, creating impactful, on-brand events for Owners, prospects and brokers.
  • Contributes to the efficiency and effectiveness of the unit's service to its customers by offering suggestions and directing or participating as an active member of a team.
  • Demonstrates courteous and cooperative behavior when interacting with public and staff; acts in a manner that promotes a harmonious and effective workplace environment.

 

 

 

Skills / Requirements

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge and/or skill required.

 

Education and Experience:

Bachelor’s degree in Marketing preferred. Must have 3+ years’ relevant digital marketing work experience; OR an equivalent combination of education, training and experience.

 

Licenses and/or Certifications:

  • Google Analytics, Google Tag Manager, Google AdWords.

 

Required Knowledge and Skills

Knowledge of:                                

  • Policies and procedures of Timbers Resorts.
  • Principles, practices and techniques of the marketing & digital marketing industry.
  • Correct business English, including spelling, grammar and punctuation.
  • Planning, organizing and administering comprehensive reports and presentations.
  • Open-source CMS applications such as Drupal and WordPress.
  • Professionalism in daily conduct and interactions.

 

Skill in:

  • Adobe Creative Suite, HTML/CSS, Google AdWords, Analytics & Tag Manager.
  • Planning, organizing and prioritizing.
  • Managing multiple projects and programs.
  • Planning, organizing and administering comprehensive reports and presentations.
  • Preparing clear and concise reports, correspondence and other written materials.
  • Using initiative and independent judgment within general policy guidelines.
  • Using tact, discretion and prudence in daily interactions.